LG Signature
When a small New York agency wanted to win a huge assignment (in this case to launch an entirely new line of premium LG products) who did they turn to for help? And when a management change left that same office with no senior leadership, who stepped in to complete all creative development and lead production of the work?
MrRobSmiley worked to help Naked Advertising’s New York office win the LG Signature digital account. The challenge was to find a position for this new line, not just against the competition, but also inside of the ever-expanding LG brand.
4 major films, a two month social calendar, and countless other assets successfully launched this new line. There was even an incredibly accurate personality test that MrRobSmiley researched and wrote. Yes, I said it: incredibly accurate.
